When you're setting up your account and creating your first campaign, a recommended fundraising goal is generated for you based on your 30-day CCV. You can adjust your goal, but remember to aim high! The more donations you raise, the more your cause will receive, and people tend to hit their donation goals faster than they expect. Once you reach your goal (yay, congrats!), if you do not set a new goal within ~5 minutes, it will automatically increase by $250 so your viewers can motivated to keep raising more during your charity stream.